Rolex Day-Date 228396TBR
77 available from verified dealers · $105,600 to $152,900
Typical price: $132,000
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About the Rolex Day-Date 228396TBR
The Rolex Day-Date represents the pinnacle of elegant watchmaking, a timepiece that has defined refined taste since its introduction in 1956 as the world's first calendar watch in precious metal. This iconic model combines timeless design language with uncompromising craftsmanship, featuring the signature President bracelet and a distinctive champagne dial that has become synonymous with executive sophistication. The Day-Date is powered by a robust automatic movement, delivering the precision and reliability Rolex is renowned for. The 228396TBR features a precious metal case in a substantial diameter with water resistance suitable for daily wear, ensuring this heirloom timepiece performs as beautifully as it looks. With its fluted bezel, applied indices, and magnified cyclops lens over the date window, every detail reflects Rolex's commitment to horological excellence. The Day-Date remains the preferred choice of discerning collectors and leaders worldwide who demand both aesthetic grace and mechanical integrity.