Rolex Datejust 278288RBR
23 available from verified dealers · $53,900 to $66,000
Typical price: $55,000
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About the Rolex Datejust 278288RBR
The Rolex Datejust 278288RBR represents the pinnacle of the world's most iconic watch, combining timeless design language with contemporary luxury through its striking two-tone aesthetic of Everose gold and white gold. Since its introduction in 1945, the Datejust has defined the modern dress watch with its elegant proportions, distinctive Cyclops lens over the date window, and fluted bezel that remains instantly recognizable across generations. This particular model is powered by a robust automatic movement that ensures reliable timekeeping day after day. The case combines precious metal construction with a substantial diameter suited to modern wrists, while maintaining the water resistance expected of a Rolex sports watch. With its refined dial and prestigious materials, the 278288RBR captures the essence of Rolex heritage while delivering the performance and prestige that discerning collectors demand.